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Gerald Ratner
Gerald Irving Ratner (b. 1 Nov 1949, London) is a British businessman and motivational speaker. He was formerly chief executive of the major British jewellery company Ratners Group (now the Signet Group). He achieved notoriety after making a speech in which he jokingly denigrated the company's products, which caused the company's near collapse (the so-called "Ratner effect").
==Early life and career==
Gerald Ratner based his philosophy of business on his experiences as a boy in Petticoat Lane Market. He observed that "the people who shouted the loudest and appeared to give the best offers sold the most."〔''The Sunday Times'', 15 May 1988〕
Ratner joined the family business in 1966 and built up an extremely successful chain of jewellers during the 1980s, of which he was chief executive. The shops shocked the formerly staid jewellery industry by displaying fluorescent orange posters advertising cut price bargains and by offering low price ranges. The Ratners Group consisted of Ratners, H. Samuel, Ernest Jones, Leslie Davis, Watches of Switzerland and over 1000 shops in the USA including Kays. Ratners was one of the few British retailers to succeed in the States.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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